By presenting this balanced, well-reasoned argument, President Johnson was able to give a persuasive, motivating speech to his listeners.Įthos, the ethical appeal, is the basis for a speaker’s credibility in regards to the subject he or she speaks on, and depends on the audience’s perception of his or her character, intelligence, and motives. He satisfied both the desire to better society that is common in the minds of college students and the need for numeric, factual support they learned to ask for through their education. He also mentioned statistics related to the areas he hoped his audience would seek to improve, like the 54 million Americans who never completed high school and the 100,000 students who would not go to college because they could not afford it. For instance, he referenced the Peace Corps, which were founded at Michigan, and the good works they did, much like the works he was asking the graduates to do for America and her citizens. President Johnson definitely made an attempt to persuade his listeners by presenting them with anecdotal and statistical evidence. ogos, is an appeal to the logical mind of the audience, and is derived from arguments within the issue a speaker presents. In order to successfully impact them, President Johnson utilized the persuasive proofs as well as an understanding of his audience. Johnson spoke to the graduating class of the University of Michigan on The Great Society, saying, “ … in your time we have the opportunity to move not only toward the rich society and the powerful society, but upward, to the Great Society … “ In his address, he used rhetoric to inspire young Americans to take action to better their country. The speech reaches out to a wide variety of people, but some citizens that this speech may not apply to would be the elderly generations considering that there is not much that could change in the remaining years they may have. The speech was also aimed towards educator’s to continue the ideals spreading to future generations to come. It was almost like an advertisement for the programs that he was introducing, and how they would help these graduates and all other Americans achieve a better quality of life at the present time and in the future. The speech that Johnson gave at the University of Michigan commencement ceremony was not a normal commencement speech. The actual speech starts out with a formal address to the Governor of the state of Michigan, the state senators and congressman, and the members of the University of Michigan who probably all played a part in getting Johnson to speak at the commencement. The speech that was delivered was persuasive, however the intended audience (college graduates) has yet explored the world to fully grasp the level of maturity to devote oneself to Johnson’s plan of action. This speech was given during the University of Michigan’s graduation commencement ceremony on in Ann Arbor, Michigan. Johnson outlines his vision and goals for “The Great Society,” a massive web of government programs and legislation aimed at societal improvement and progress. With characteristic enthusiasm and expansiveness, Johnson declared a war on poverty in 1964 and pushed legislation through Congress to establish the Office of Economic Opportunity (OEO). Kennedy’s death, Johnson inherited the early initiatives to address poverty that the Kennedy administration had under consideration. When he took office in November 1963, after John F. His faith grew out of his youthful experiences with poverty in Texas, his political apprenticeship during the New Deal, and his desire to surpass Roosevelt’s legacy. Lyndon Johnson was convinced that liberal nationalism and the power of the federal government could transform society.
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